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Wirtschaftlichkeit des Qualitätsmanagements: Qualitätscontrolling für Dienstleistungen
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Manfred Bruhn
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Sponsoring: Systematische Planung und integrativer Einsatz
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Produkt- und Servicemanagement: Konzepte, Methoden, Prozesse
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Exzellenz im Dienstleistungsmarketing. Fallstudien zur Kundenorientierung
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Integrierte Kundenorientierung: Implementierung einer kundenorientierten Unternehmensführung (Schweizerische Gesellschaft für Organisation und Management)
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Dienstleistungsmanagement in Banken: Konzeption und Umsetzung auf Basis der Service Value Chain
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel
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Handbuch Kundenbindungsmanagement: Grundlagen - Konzepte - Erfahrungen
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