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Foundations of Marketing
Foundations of Marketing
from  John FahyUsed - goodBook - Used - good
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Consumer Behaviour
Consumer Behaviour
from  Zubin SethnaUsed - very goodBook - Used - very good
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The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
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The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
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Unlevel the Playing Field: The Biggest Mindshift in PPC History
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Virtual EI (HBR Emotional Intelligence Series)
Virtual EI (HBR Emotional Intelligence Series)
from  Harvard Business ReviewUsed - very goodBook - Used - very good
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
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Dynamic Reteaming: The Art and Wisdom of Changing Teams
Dynamic Reteaming: The Art and Wisdom of Changing Teams
from  Heidi HelfandUsed - very goodBook - Used - very good
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The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture
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How to Do Great Work Without Being an Asshole
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The Hard Way
The Hard Way
from  Brad LeaUsed - very goodBook - Used - very good
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Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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The golden age of advertising, the 70s
The golden age of advertising, the 70s
from  Steven HellerUsed - very goodBook - Used - very good
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