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Markenpolitik: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte
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Markenpolitik: Markenwirkungen - Markenführung - Markenforschung (German Edition)
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Forum Markenforschung 2016: Tagungsband der internationalen Konferenz „DERMARKENTAG“
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