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Manfred Bruhn
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Wirtschaftlichkeit des Qualitätsmanagements: Qualitätscontrolling für Dienstleistungen
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Kundenorientierung: Bausteine für ein exzellentes Customer Relationship Management (CRM) (dtv Beck Wirtschaftsberater)
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Sponsoring: Systematische Planung und integrativer Einsatz
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
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Integrierte Kundenorientierung: Implementierung einer kundenorientierten Unternehmensführung (Schweizerische Gesellschaft für Organisation und Management)
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Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Einsatz von Social Media für das Dienstleistungsmanagement (essentials)
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Internationalisierung von Dienstleistungen: Forum Dienstleistungsmanagement
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Servicetransformation: Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement
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