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Wirtschaftlichkeit des Qualitätsmanagements: Qualitätscontrolling für Dienstleistungen
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Marketing: Grundlagen für Studium und Praxis
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Kundenorientierung: Bausteine für ein exzellentes Customer Relationship Management (CRM) (dtv Beck Wirtschaftsberater)
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Marketing für Nonprofit-Organisationen. Grundlagen- Konzepte- Instrumente
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Relationship Marketing: Das Management von Kundenbeziehungen
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Marketing (German Edition): Grundlagen für Studium und Praxis
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Unternehmens- und Marketingkommunikation Handbuch für ein integriertes Kommunikationsmanagement
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Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung
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Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung
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Übungsbuch zur Kommunikationspolitik: Basiswissen, Aufgaben und Lösungen. Selbständiges Lerntraining für Studium und Beruf
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Sponsoring: Systematische Planung und integrativer Einsatz
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