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Handel mit Mehrwert: Digitaler Wandel in Märkten, Geschäftsmodellen und Geschäftssystemen
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Gerrit Heinemann
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Der neue Online-Handel: Geschäftsmodell und Kanalexzellenz im Digital Commerce
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Modernes Multi-Channeling im Fashion-Handel: Konzepte Erfolgsfaktoren Praxisbeispiele
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Digitale Transformation oder digitale Disruption im Handel: Vom Point-of-Sale zum Point-of-Decision im Digital Commerce
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Die Neuausrichtung des App- und Smartphone-Shopping: Mobile Commerce, Mobile Payment, LBS, Social Apps und Chatbots im Handel
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