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Zum wachsenden Einfluss von Communities und gesellschaftlichen Entwicklungen auf der Marke (Arbeitspapiere zur Schriftenreihe Global Branding)
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Andreas Ernst
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Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen: Diss. Mit e. Geleitw. v. Franz-Rudolf Esch (Marken- und Produktmanagement)
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Stéphane Müller
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Strategisches Lizenzmarken-Management
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Oliver Kutz
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