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Imai-Alexandra Roehreke
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Die Macht der Meinungsführer: von Celebrities bis zu Influencern. Marketing mit Promis, Instagrammern, Youtubern, Bloggern Markenbotschafter finden, Kooperationen gestalten, Ziele erreichen
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Alexander Schimansky
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Handbuch PR-Recht
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Alexander Unverzagt
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Das journalistische Interview
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Jürgen Friedrichs
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Compliance in der Unternehmenskommunikation (essentials)
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Annika Schach
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Management der Fantasie: Einführung in die werbende Wirtschaftskommunikation
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Klaus Boltres-Streeck
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Kundenzentriertes Markenmanagement: Effektive Markenführung entlang der Customer Experience Journey (essentials)
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Elke Theobald
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Gewusst wie!: Presse- und Öffentlichkeitsarbeit für erfolgreiche Landwirte
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Dirk Gieschen
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Quick Guide Agile Content-Produktion: Die Customer Experience an allen Touchpoints optimal gestalten
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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2022
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GWA
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Grundlagen der Markensoziologie: Die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
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Alexander Deichsel
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CSR und Stakeholdermanagement: Strategische Herausforderungen und Chancen der Stakeholdereinbindung (Management-Reihe Corporate Social Responsibility)
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Reinhard Altenburger
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Gemeindebrief: Tipps und Tricks für die professionelle Gemeindebriefgestaltung
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Dietmar Hauber
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Talent Relationship Management: Competitive Recruiting Strategies in Times of Talent Shortage (Management for Professionals)
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Armin Trost
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Change Management in der Kommunikationsbranche: Veränderungsprozesse in Medienunternehmen und in der Unternehmenskommunikation (essentials)
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Markus Kaiser
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Als Experte Autor werden - Wie du dein Wissen zum Besteller machst und so Expertenstatus und Sichtbarkeit steigerst: Dein Expertenbuch im Selbstverlag schreiben und erfolgreich vermarkten
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Roman Kmenta
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Mach deinen Content stark: Wie deine Online-Texte mit dem richtigen Know-how noch erfolgreicher werden
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Katja Ollech
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Der Geschäftsbericht - ein Medium zwischen Information und Inszenierung: Eine Analyse und mediensoziologische Reflexion des Gebrauchs visuellen ... in DAX 30 Geschäftsberichten
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Alena Voelzkow
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