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Die Macht der Meinungsführer: von Celebrities bis zu Influencern. Marketing mit Promis, Instagrammern, Youtubern, Bloggern Markenbotschafter finden, Kooperationen gestalten, Ziele erreichen
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Alexander Schimansky
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Kommunikation von Unternehmenswerten: Modell, Konzept und Praxisbeispiel Bayer AG (Organisationskommunikation)
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Katharina Janke
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Verkaufen, Flirten, Führen: Persuasive Kommunikation - ein Überblick
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Klaus Schönbach
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Social Media für Journalisten: Redaktionell arbeiten mit Facebook, Twitter & Co (Journalistische Praxis)
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Stefan Primbs
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Schulen machen Öffentlichkeitsarbeit
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Anne Heitmann
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Methodisches Content Marketing: Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung
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Gerrit Grunert
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Public Relations: Konzepte und Theorien
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Michael Kunczik
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Handbuch Krisenmanagement
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Ansgar Thießen
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Erfolgreich mit Medien & Social Media: Marketing Leitfaden zur schönen neuen Medienwelt - Wie du als Unternehmer, Influencer & Privatperson sicher auftrittst und zur Marke wirst
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Jörg Rositzke
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Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge für schwierige Zeiten
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Lorenz Steinke
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Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung
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Jörg Pattiss
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen: Wie Sie Medien professionell und wirksam für sich gewinnen
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Nina Claudy
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Klappern gehört zum Handwerk: Funktion und Perspektive von Öffentlichkeitsarbeit in der Sozialen Arbeit (Juventa Materialien)
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Ria Puhl
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Werbung in der Medien- und Informationsgesellschaft: Eine kommunikationswissenschaftliche Einführung (Studienbücher zur Kommunikations- und Medienwissenschaft)
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Gabriele Siegert
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Verkaufen, Flirten, Führen: Persuasive Kommunikation - ein Überblick
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Klaus Schönbach
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Die Obama-Methode: Strategien für die Mediengesellschaft. Was Wirtschaft und Politik von Barack Obama lernen können: Erfolgsstrategien für die moderne ... und Politik von Barack Obama lernen können
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Laszlo Trankovits
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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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Manfred Bruhn
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Fellowship: Unternehmens- und Markenführung neu gedacht, plus E-Book inside (ePub, mobi oder pdf)
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Soheil Dastyari
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IPO-Management: Strukturen und Erfolgsfaktoren
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Wirtz, Bernd W.
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Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung Einer Theorie der Unternehmenskommunikation und Public Relations 3. Aktualisierte Auflage (Organisationskommunikation) (German Edition)
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Ansgar Zerfass
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Wirtschaft trifft Kunst: Warum Kunst Unternehmen gut tut
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Ulrike Lehmann
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Der Social-Media-Leitfaden für Kommunen: Grundlagen – Strategien – Praxishilfen
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Dominik Fehringer
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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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Manfred Bruhn
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Selbstkontrolle im Berufsfeld Public Relations: Reflexionen und Dokumentation (German Edition)
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Horst Avenarius
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Handbuch der Public Relations: Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon
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Günter Bentele
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Schlüsselkompetenz Zuhören (Fit for Future)
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Anke Ames
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Corporate Imagery: Wie Ihr Unternehmen ein Gesicht erhält (PR Praxis)
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Herbst, Dieter Georg
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Grundlagen der Markensoziologie: Die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
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Alexander Deichsel
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Instagram-Journalismus: Ein Leitfaden für Redaktionen und freie Journalisten (essentials)
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Selina Bettendorf
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Advertorial, Blogbeitrag, Content-Strategie & Co.
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Annika Schach
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