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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Nagle, Thomas T.
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Strategie und Taktik in der Preispolitik - ?Die meisten Manager bezeichnen Preisentscheidungen als ihre größte Herausforderung und Schwäche zugleich. ... treffen (Pearson Studium - Business)
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Nagle, Thomas T.
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