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Marktforschung: Grundlagen der Datenerhebung und Datenanalyse
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Alfred Kuß
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Marketing-Einführung: Grundlagen - Überblick - Beispiele
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Käuferverhalten: Eine marketingorientierte Einführung (Uni-Taschenbücher M)
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Alfred Kuß
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Marketing-Einführung: Grundlagen - Überblick - Beispiele
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Marktforschung: Datenerhebung und Datenanalyse
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Alfred Kuß
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Marketingplanung: Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
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Marketing-Theorie: Eine Einführung
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Marketing-Einführung: Grundlagen - Überblick - Beispiele
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