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David A. AakerAudio cassetteBooks
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
from  David A. AakerUsed - goodBook - Used - good
Book€5.69
€5.69
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
Managing Brand Equity: Capitalizing on the Value of a Brand Name
from  David A. AakerUsed - very goodBook - Used - very good
Book€9.49
€9.49
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Brand Leadership: Building Assets In an Information Economy
Brand Leadership: Building Assets In an Information Economy
from  David A. AakerUsed - goodBook - Used - good
Book€6.79
€6.79
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Markenrelevanz: Erfolgreich Wettbewerber ausschalten
Markenrelevanz: Erfolgreich Wettbewerber ausschalten
from  David A. AakerUsed - very goodBook - Used - very good
New €14.95
You save €9.06 (60%)
Book€5.89
You save €9.06 (60%)
New €14.95€5.89
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Brand Leadership. Die Strategie für Siegermarken (Lila)
Brand Leadership. Die Strategie für Siegermarken (Lila)
from  David A. AakerUsed - very goodBook - Used - very good
Book€5.89
€5.89
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Le management du capital-marque : analyser, développer et exploiter la valeur des marques
Le management du capital-marque : analyser, développer et exploiter la valeur des marques
from  David A. AakerUsed - very goodBook - Used - very good
Book€7.89
€7.89
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Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
from  David A. AakerUsed - goodBook - Used - good
Book€6.49
€6.49
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Marketing Research: International Edition
Marketing Research: International Edition
from  David A. AakerUsed - very goodBook - Used - very good
Book€1.99
€1.99
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Strategic Market Management
Strategic Market Management
from  David A. AakerUsed - goodBook - Used - good
Book€1.89
€1.89
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