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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

from David A. AakerUsed - goodBook - Used - good

Book€9.49

€9.49

Managing Brand Equity: Capitalizing on the Value of a Brand Name

from David A. AakerUsed - very goodBook - Used - very good

Book€9.49

€9.49

Brand Leadership: Building Assets In an Information Economy

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Book€6.79

€6.79

Markenrelevanz: Erfolgreich Wettbewerber ausschalten

Markenrelevanz: Erfolgreich Wettbewerber ausschalten

from David A. AakerUsed - very goodBook - Used - very good

New €14.95

You save €1.46 (9%)

Book€13.49

You save €1.46 (9%)

New €14.95€13.49

Brand Leadership. Die Strategie für Siegermarken (Lila)

from David A. AakerUsed - very goodBook - Used - very good

Book€5.79

€5.79

Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln

Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln

from David A. AakerUsed - goodBook - Used - good

Book€6.49

€6.49

Marketing Research: International Edition

Marketing Research: International Edition

from David A. AakerUsed - very goodBook - Used - very good

Book€1.99

€1.99