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Popularity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Book€6.49
€6.49

Managing Brand Equity: Capitalizing on the Value of a Brand Name
Book€9.59
€9.59

Brand Leadership: Building Assets In an Information Economy
Book€6.99
€6.99

Brand Leadership. Die Strategie für Siegermarken (Lila)
Book€6.49
€6.49

Le management du capital-marque : analyser, développer et exploiter la valeur des marques
Book€6.89
€6.89


Marketing Research: International Edition
Marketing Research: International Edition
from  David A. AakerUsed - very goodBook - Used - very good
Book€1.49
€1.49

Strategic Market Management
Strategic Market Management
from  David A. AakerUsed - goodBook - Used - good
Book€1.49
€1.49