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Marketing für Nonprofit-Organisationen. Grundlagen- Konzepte- Instrumente
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Manfred Bruhn
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Unternehmens- und Marketingkommunikation Handbuch für ein integriertes Kommunikationsmanagement
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Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung
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Manfred Bruhn
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Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung
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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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Relationship Marketing: Das Management von Kundenbeziehungen
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Integrierte Unternehmenskommunikation : Ansatzpunkte für eine strategische und operative Umsetzung integrierter Kommunikationsarbeit.
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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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