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DIGITALE MARKETING EVOLUTION: Wer klassisch wirbt, stirbt
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Felix Holzapfel
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Digital und Web Analytics: Metriken auswerten, Besucherverhalten verstehen, Website optimieren (mitp Business)
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Marco Hassler
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Marketing mit Instagram: Das umfassende Praxishandbuch. Mit professioneller Strategie, Influencer Marketing und Werbung zum Erfolg (mitp Business)
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Kristina Kobilke
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Wohlstand ohne Wachstum: Leben und Wirtschaften in einer endlichen Welt
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Tim Jackson
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Qualitätsmanagement aus der Sicht von Sozialarbeit und Ökonomie
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Marianne Meinhold
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Content Marketing. Das Praxis-Handbuch für Unternehmen: Strategie entwickeln, Content planen, Zielgruppe erreichen (mitp Business)
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Sepita Ansari
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101 Tipps für erfolgreiches E-Mail-Marketing (mitp Business)
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Michael Keukert
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Keynes für jedermann: Die Renaissance des Krisenökonomen
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Gerald Braunberger
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E-Mail-Marketing: Das umfassende Praxis-Handbuch (mitp Business)
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René Kulka
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CRM für Online-Shops: Make Big Data Small - Erfolgreiches Customer Relationship Management im E-Commerce (mitp Business)
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Olga Walter
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Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftler (Uni-Taschenbücher M)
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Claus Ebster
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Google Inside: Wie Google denkt, arbeitet und unser Leben verändert (mitp Business)
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Steven Levy
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Wirtschaftsinformatik: Grundlagen betrieblicher Informationssysteme
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Bettina Schwarzer
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Mathematik in den Wirtschaftswissenschaften - Aufgabensammlung mit Lösungen: Über 170 grundlegende Klausuraufgaben mit ausführlichen Lösungsvorschlägen
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Peter Dörsam
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Schreiben in den Wirtschaftswissenschaften
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Anika Limburg
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Erfolgreich auf YouTube: Social-Media-Marketing mit Online-Videos (mitp Die kleinen Schwarzen)
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Joachim Gerloff
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Fit für Content Marketing: Inhalt mit Nutzen statt leerer Versprechen
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Barbara Ward
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Sozioökonomische Perspektiven: Texte zum Verhältnis von Gesellschaft und Ökonomie
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Gerda Bohmann
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Die Schülerfirma: Didaktischer Leitfaden zur Existenzgründung
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Hannes König
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Der Tanz um den Gewinn: Von der Besinnungslosigkeit zur Besinnung der Ökonomie - Ein Aufklärungsbuch
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Bernd Senf
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Video-Marketing (mitp Business) Erfolgreicher Content für YouTube & Co.
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Andreas Graap
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Der erfolgreiche Webauftritt: Kunden gewinnen und binden. Inkl. Einführung in Suchmaschinen-Optimierung, Social Media, E-Mail-Marketing, AdWords, Analytics, Conversion-Optimierung
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Bela Mutschler
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PR im Social Web
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Marie-Christine Schindler
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30 Minuten Kreatives Netzwerken
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Christiane Wittig
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Geschichte des modernen ökonomischen Denkens: Große Ökonomen und ihre Ideen
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Toni Pierenkemper
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Face to Face: Handbuch Facebook-Marketing (2. Auflage 2013) (Galileo Computing)
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Lukas Adda
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Mathematische Grundlagen für Wirtschaftswissenschaftler
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Sascha Kurz
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App-Marketing für iPhone und Android: Planung, Konzeption, Vermarktung von Apps im Mobile Business (mitp Business)
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Rafael Mroz
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Das Ende des Online Shoppings: Die Zukunft des Einkaufens in einer vernetzten Welt
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Wijnand Jongen
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Das Buch zum erfolgreichen Online-Marketing mit YouTube
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Christian Tembrink
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