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Wirtschaftlichkeit des Qualitätsmanagements: Qualitätscontrolling für Dienstleistungen
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Unternehmens- und Marketingkommunikation Handbuch für ein integriertes Kommunikationsmanagement
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Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Integrierte Unternehmenskommunikation : Ansatzpunkte für eine strategische und operative Umsetzung integrierter Kommunikationsarbeit.
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