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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Mark Jeffery
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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Anderson, James C.
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The Fall of Advertising and the Rise of PR
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Al Ries
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The End of Marketing as We Know It
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Sergio Zyman
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Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value
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Liozu, Stephan M.
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The New Role of Regional Management
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Björn Ambos
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Industry X.0: Realizing Digital Value in Industrial Sectors
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