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Jean-Noel Kapferer
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
from  Jean-Noel KapfererUsed - very goodBook - Used - very good
New €47.00
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Book€23.49
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
from  Jean-Noel KapfererUsed - goodBook - Used - good
New €57.00
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
from  Jean-Noel KapfererUsed - very goodBook - Used - very good
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Book€28.55
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Gerüchte. Das älteste Massenmedium der Welt
Gerüchte. Das älteste Massenmedium der Welt
from  Jean-Noel KapfererUsed - goodBook - Used - good
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Gerüchte. Das älteste Massenmedium der Welt.
Gerüchte. Das älteste Massenmedium der Welt.
from  Jean-Noel KapfererUsed - goodBook - Used - good
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La sensibilité aux marques : marchés sans marques, marchés à marques
La sensibilité aux marques : marchés sans marques, marchés à marques
from  Jean-Noel KapfererUsed - very goodBook - Used - very good
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Luxe : nouveaux challenges, nouveaux challengers
Luxe : nouveaux challenges, nouveaux challengers
from  Jean-Noel KapfererUsed - very goodBook - Used - very good
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Rumeurs : le plus vieux média du monde
Rumeurs : le plus vieux média du monde
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Ré-inventer les marques : la fin des marques telles que nous les connaissions...
Ré-inventer les marques : la fin des marques telles que nous les connaissions...
from  Jean-Noel KapfererUsed - very goodBook - Used - very good
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Les marques, capital de l'entreprise : créer et développer des marques fortes
Les marques, capital de l'entreprise : créer et développer des marques fortes
from  Jean-Noel KapfererUsed - goodBook - Used - good
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
from  Jean-Noel KapfererUsed - goodBook - Used - good
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Les marques, capital de l'entreprise : créer et développer des marques fortes
Les marques, capital de l'entreprise : créer et développer des marques fortes
from  Jean-Noel KapfererUsed - goodBook - Used - good
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Rumeurs : le plus vieux média du monde
Rumeurs : le plus vieux média du monde
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Rumeurs : le plus vieux média du monde
Rumeurs : le plus vieux média du monde
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Ce qui va changer les marques : discount, mondialisation & marchés matures
Ce qui va changer les marques : discount, mondialisation & marchés matures
from  Jean-Noel KapfererUsed - goodBook - Used - good
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L'Enfant et la publicité : les chemins de la séduction
L'Enfant et la publicité : les chemins de la séduction
from  Jean-Noel KapfererUsed - goodBook - Used - good
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Rumeurs : le plus vieux média du monde
Rumeurs : le plus vieux média du monde
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CBSA : communication by smiling around : humour et communication
CBSA : communication by smiling around : humour et communication
from  Jean-Noel KapfererUsed - very goodBook - Used - very good
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Rumores : el medio de difusión más antiguo del mundo
Rumores : el medio de difusión más antiguo del mundo
from  Jean-Noel KapfererUsed - goodBook - Used - good
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Les Chemins de la persuasion : de l'influence des médias sur les comportements
Les Chemins de la persuasion : de l'influence des médias sur les comportements
from  Jean-Noel KapfererUsed - goodBook - Used - good
Book€11.49
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