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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Produkt- und Servicemanagement: Konzepte, Methoden, Prozesse
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Relationship Marketing: Das Management von Kundenbeziehungen
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Integrierte Unternehmenskommunikation : Ansatzpunkte für eine strategische und operative Umsetzung integrierter Kommunikationsarbeit.
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Marketing: Grundlagen für Studium und Praxis
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbständiges Lerntraining für Studium und Beruf
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Kommunikationspolitik. Bedeutung - Strategien - Instrumente
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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining für Studium und Beruf
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Exzellenz im Dienstleistungsmarketing. Fallstudien zur Kundenorientierung
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Integrierte Kundenorientierung: Implementierung einer kundenorientierten Unternehmensführung (Schweizerische Gesellschaft für Organisation und Management)
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung
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Wie Marken wirken: Impulse aus der Neuroökonomie für die Markenführung
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Dienstleistungsmanagement in Banken: Konzeption und Umsetzung auf Basis der Service Value Chain
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel
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Produkt- und Servicemanagement: Konzepte, Prozesse, Methoden (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Einsatz von Social Media für das Dienstleistungsmanagement (essentials)
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Kundenorientierung. Bausteine für ein exzellentes Customer Relationship Management (CRM)
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