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Rechtliche Gestaltung des Sponsoring, Bd.1, Allgemeiner Teil
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbständiges Lerntraining für Studium und Beruf
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Handbuch Dienstleistungsmanagement: Von der strategischen Konzeption zur praktischen Umsetzung
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Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung
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Kommunikationspolitik. Bedeutung - Strategien - Instrumente
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Einsatz von Social Media für das Dienstleistungsmanagement (essentials)
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Marketing: Grundlagen für Studium und Praxis
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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
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Wie Marken wirken: Impulse aus der Neuroökonomie für die Markenführung
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Integrierte Kundenorientierung: Implementierung einer kundenorientierten Unternehmensführung (Schweizerische Gesellschaft für Organisation und Management)
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Dienstleistungsmanagement in Banken: Konzeption und Umsetzung auf Basis der Service Value Chain
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Handelsmarken. Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Sponsoring: Systematische Planung und integrativer Einsatz
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Wirtschaftlichkeit des Qualitätsmanagements: Qualitätscontrolling für Dienstleistungen
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Produkt- und Servicemanagement: Konzepte, Methoden, Prozesse
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Handbuch Kundenbindungsmanagement: Grundlagen - Konzepte - Erfahrungen
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Relationship Marketing: Das Management von Kundenbeziehungen
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Handelsmarken
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Relationship Marketing: Das Management von Kundenbeziehungen
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Unternehmens- und Marketingkommunikation Handbuch für ein integriertes Kommunikationsmanagement
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Marketing. Grundlagen für Studium und Praxis
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Marketing: Grundlagen für Studium und Praxis
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Marketing (German Edition): Grundlagen für Studium und Praxis
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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