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David A. Aaker
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
Managing Brand Equity: Capitalizing on the Value of a Brand Name
from  David A. AakerUsed - very goodBook - Used - very good
Book€7.49
€7.49
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
from  David A. AakerUsed - goodBook - Used - good
Book€5.49
€5.49
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Brand Relevance: Making Competitors Irrelevant
Brand Relevance: Making Competitors Irrelevant
from  David A. AakerUsed - very goodBook - Used - very good
New €38.70
You save €30.21 (78%)
Book€8.49
You save €30.21 (78%)
New €38.70€8.49
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Strategic Market Management: Global Perspectives
Strategic Market Management: Global Perspectives
from  David A. AakerUsed - goodBook - Used - good
Book€32.49
€32.49
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Brand Leadership: Building Assets In an Information Economy
Brand Leadership: Building Assets In an Information Economy
from  David A. AakerUsed - goodBook - Used - good
Book€5.99
€5.99
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Management des Markenwerts
Management des Markenwerts
from  David A. AakerUsed - goodBook - Used - good
Book€14.86
€14.86
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Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
from  David A. AakerUsed - goodBook - Used - good
Book€13.99
€13.99
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Strategic Market Management (Strategic Market Managment)
Strategic Market Management (Strategic Market Managment)
from  David A. AakerUsed - goodBook - Used - good
Book€4.99
€4.99
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Marketing Research
Marketing Research
from  David A. AakerUsed - very goodBook - Used - very good
Book€1.38
€1.38
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Marketing Research: International Edition
Marketing Research: International Edition
from  David A. AakerUsed - very goodBook - Used - very good
Book€18.99
€18.99
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Brand Leadership: Building Assets In an Information Economy
Brand Leadership: Building Assets In an Information Economy
from  David A. AakerUsed - goodBook - Used - good
New €24.41
You save €22.63 (92%)
Book€1.78
You save €22.63 (92%)
New €24.41€1.78
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Marketing Research
Marketing Research
from  David A. AakerUsed - acceptableBook - Used - acceptable
Book€5.99
€5.99
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Strategic Market Management
Strategic Market Management
from  David A. AakerUsed - goodBook - Used - good
Book€1.28
€1.28
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Brand equity. La gestione del valore della marca (Impresa, comunicazione, mercato)
Brand equity. La gestione del valore della marca (Impresa, comunicazione, mercato)
from  David A. AakerUsed - very goodBook - Used - very good
Book€27.49
€27.49
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Brand leadership (Impresa, comunicazione, mercato)
Brand leadership (Impresa, comunicazione, mercato)
from  David A. AakerUsed - goodBook - Used - good
Book€37.49
€37.49
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